Don't you just love duotone?

I guess it wouldn't matter if you're working with an exceptional model right? Hehe.. in this case it didn't. Our models Brooke and Tien were pros and couldn't have made my day any easier. Makeup was applied by Maria Nguyen and hair styling by Steve Elias. If you add all of them up with yours truly there comes endless possibilities of creativity.

HELLAgant

Happy New Year!!

So my first shoot of the year starts with a couple of upcoming talented fashion designers I had the pleasure to work with. Mikey and Kate own a woman's wear label which part of it's name derives from a slang native to the SF Bay Area called Hellagant. They're style is hip, hot, urban, classy, and hella elegant. Our two models Eileen and Alana are always a pleasure to work with and are true troopers to work in the cold environment.

D E F I N I T I O N
"Hella" - A Bay Area slang stating in the context of more of something.
ie. That's hella cool
"Elegant" - Tastefully fine or luxurious in dress, style, design.
ie. elegant fashion

"HELLAGANT" [hel-lah-gahnt]
Hellagant is a women’s wear label, which produces cohesive collections.

The word Hellagant is a play on word between “Hella” (A Bay Area term meaning more of something) and “Elegant.” By fusing the two words together, it adds a hip an edgier feel to the meaning of “Elegant.” The name itself, “Hellagant,” inspires the designers for Hellagant to construct pieces that are timeless with traditional attire fused with edgy and hip design features.

The label coincides a culturally inspired lifestyle with a tasteful element of class. The Bay Area, home to unique individuals also fuel the label’s inspiration. Hellagant's combinations of diverse influences create a glimpse that is as ironically multifaceted as its name would leave you to believe. Based in Redwood City California, Hellagant runs with a creative spark offering refreshing fashion alternatives, equal traditional attire and sophisticated tailoring. Its best to call it what it is, damn near fine design meets entirely body rocking originality.

Philosophy - "Bridgin' the gap between hipness and beauty with hella elegance."

Check them out!!
www.hellagantsf.com
myspace.com/hellagant